The alliance of the two leading European hardware exhibitions, Practical World, Koelnmesse, Cologne Exhibition Centre, and Ferroforma, Bilbao Exhibition Centre, unites business and organisational efforts with the aim of increasing the quality of the exhibition. This "joint venture" of leading exhibitions provides companies in the sector with the possibility of accessing a broader and more specialised commercial platform.

This strategic agreement for the joint promotion of the two leading events in the hardware sector has led to the creation of EXHIBITORPLUS+, an exclusive card, personal and non-transferable, for the preferential exhibitor, providing a host of advantages for being an exhibitor at both Practical World and Ferroforma.

EXHIBITORPLUS+ contains technical advantages that differentiate those who hold it from other exhibitors. In activities such as advertising and communication, holders of this card obtain advantages like presentation of the company, with logo, in the Official Catalogue, a link to the company website on the CD Catalogue, deference for the company in promotional newsletters addressed to exhibitors and visitors, presence of the company logo in advertising shown on BEC TV, individualisation of the exhibitor on access plans and posters for the exhibition, projection of the company logo at the entrance to the exhibition complex and reference to the companies common to both exhibitions in press releases referring to the alliance.

As regards the stand and complementary services, EXHIBITORPLUS+ places a Services Department adviser at the disposal of the company during erection of the stand and throughout the exhibition, to give maximum priority to its requests and needs, a free parking pass, identification of the stand with the logo of the alliance and free use of a room for private meetings.

Moreover, EXHIBITORPLUS+ offers deferential treatment to customers of the exhibitor company, for which it provides VIP passes, tickets for the Guggenheim Museum and free access to the VIP lounge at Bilbao Exhibition Centre.

Practical World and Ferroforma Practical World and Ferroforma are sharing their respective experiences in the sector and their business know-how, beyond just commercial results, with the aim of achieving, at both events, the maximum standards of quality and international representation.

The International D.I.Y. Exhibition will be held simultaneously with the 18th edition of the International Hardware Exhibition, at the event named Ferroforma/Bricoforma, from 25 to 28 March 2009 in the different halls at Bilbao Exhibition Centre.