Their co-operation is a decisive factor for the 2009 campaign to attract visitors
The organisers of Ferroforma-Bricoforma have launched the campaign to attract visits from purchasers for the 2009 event. Co-operation agreements have been established with associations, purchasing groups and DIY centres, with the latter being one of the focal points for action this year. These agreements with the exhibition centre guarantee members of the relevant associations preferential conditions on their visits, with special services (meeting facilities, VIP cards, automatic accreditation, bus services for trade visitors, etc).
With seven months still to go before the event opens, the following associations have already confirmed their participation: AFM, ANCOFE, ASOCIADOS A UCAF, CADENA 88, CECOFERSA, CIFEC, COFAC, COANFE, COARCO, COFEDAL, COFEDAS, COFEDEVA, COFERDROZA, COFERPAL, COMAFE, COINFER, FEASGA, FEDAFE, FERCODIS, FERGRUP, GREMI DE FERRETERS, GRUPO CGI, HABITACLE, LAS RÍAS, LEROY MERLIN, UNIFE and UNIFERSA. Many of them will be organising meetings and assemblies during the event, which will bring large numbers of members and hardware specialists to the Bilbao Exhibition Centre.
For the current campaign, the domestic network of agents has also been reinforced by bringing in new trade specialists in Castilla-León, the Basque Autonomous Community, Navarra, La Rioja, Cantabria and Asturias, who have been working hard in their respective areas since September. Contacts with other potential visitors to the event (hardware stores, market-makers, supply warehouses, etc) will begin in October.
Top-Level International Efforts
Following the excellent results obtained in 2007, efforts to attract international groups have also begun recently. To judge from the visits from representatives of top level purchasing groups at the last event, a high response level can be expected in this year's campaign, which will take in companies and associations such as EDRA, LEROY MERLIN, WSM ASSOCIATION OF STEEL AND METAL PROCESSING INDUSTRY, BRICOALLIANCE, BHB, IHA, IRONSIDE HARDWARE ALLIANCE, EUROCRAFT, OBI, TOOM, HORNBACH, HAGEBAU, HELLWEG, GLOBUS, EDE, KING FISHER, BAUHAUS, AKI BRICO, MR. BRICOLAGE, HOME DEPOT, BRICODEPOT, SOCODA and LUNA VERKTYG & MASKIN AB.
The internal network of agents working for the Bilbao Exhibition Centre and SPRI, their collaborating agents and commercial networks has been expanded this year with the incorporation of specific channels with KölnMesse in Germany, and in Austria, Canada, the US, the UK, Hong Kong, Japan, Poland, the Czech Republic, Russia, Singapore and Switzerland. They are all co-operating on the programme of delegations, initial contracts for which have already been made in 58 countries.
September 2008 - Communication Department
